Content: Posts and events

Your posts and events are your "online exhibits", which draw the attention of the right visitors to your company and your booth.

Posts:

You can publish articles, videos or podcasts to show what visitors can experience at your booth.

You can link each post to topics and thus determine which visitors the post reaches - in different places on the platform and in the updates by e-mail.

Events:

Publicize your events taking place at the trade fair and attract the right visitors.

Featuring in the program: Your events are displayed in the program and generate additional visibility.

Lead generation: Visitors can register with one click. Each registration is recorded as an email lead and entered in your lead table.

Thanks to the networking function, you can see who is attending your event and your event will appear in the member profile of the participants.

 

 

Display of your posts and events in topic pages, personalized recommendations, overview and search

Your posts and events are automatically displayed at a variety of locations on the platform.

In the topic pages: Your posts and events are displayed on the linked topic pages. The better a post performs on a topic page (i.e. the more visitors interact with it), the more prominently it is displayed.

In the recommendations: Visitors can follow topics and exhibitors. Based on the topics followed and the performance of posts and events, the platform generates personalized recommendations for each visitor's visit to the trade fair.

In the overview of all posts and events: Visitors can find your posts and events using the filters.

In the search: The powerful search function suggests suitable posts and events for your search term.

 

Inclusion of your posts and events in the updates by e-mail to visitors

Reach the right visitors directly in their inbox! Visitors receive regular personalized updates by email based on the topics and exhibitors they follow. In these updates, your posts and events are sent by e-mail to visitors who follow the topics linked in the post or event and/or their exhibitor profile.

Featuring your posts on the start page

Increase the reach of your posts! Featured posts are prominently displayed to visitors on the start page. This leads to more impressions, views and interactions - without any additional effort.

Profile with logo and lead generation

Present your company or organization in an attractive profile with a short description, detailed description, your booth number, link to your website, your locations and your contact persons.

Your logo is included in your profile and in your preview tile

 

Visitors can use the various contact functions to get in touch with you with just one click. Each contact generates an e-mail lead, which is saved in your lead table.

 

 

 

Follow profile

Visitors can follow your profile and will be displayed at the top of your profile. Your posts and events will appear in the recommendations and in the personalized updates sent to your followers by email. Tip: Actively attract new followers through profile promotion and interesting content.

Premium profile with hero image

Add an attractive hero image to your profile and make your branding and message stand out.

Premium preview tile with background image

Stand out visually. Your preview tile stands out with an additional background image in direct comparison with other exhibitors. This increases the click-through rate (CTR) and leads to more visitors.

Your Premium preview tile is displayed in a variety of places: Exhibitor directory, search results, topic pages, visitor bookmark list, etc.

Logo ticker on the start page

Your company is presented in the logo ticker on the start page - this increases your visibility to all visitors as soon as they visit the platform's start page.

Display of your logo in the interactive online hall plan

Your logo will be displayed in the online hall plan. This increases your visibility when preparing for the trade fair and helps visitors to find your booth quickly.

Top-of-the-list positioning in the exhibitor directory

Your profile will be displayed at the top of the list of exhibitors. This leads to extra visibility and even more visitors to your profile.

Your profile is proposed to visitors for following during registration

When registering on the platform (e.g. when purchasing tickets), visitors go through an onboarding process. As part of this onboarding, selected companies are suggested for them to follow. This will generate many more followers for your company. And you can actively reach all of these people now and in the future.

Online presence after the trade fair

WORLD OF FIREPLACES is more than just a trade fair. WORLD OF FIREPLACES is also the industry's online platform. 
Your profile, along with all your posts and events, will remain online even after the trade show and continue to generate impressions, views, and leads—without any effort on your part.

Monitoring of one of your content channels in the 12 months following the trade fair and automatic publication of suitable posts and events

Reach visitors even after the trade fair - without any effort on your part. How does this work?

After the trade fair, our content team will contact you and discuss the channels on which you regularly publish suitable content (e.g. your website, blog or newsletter). The team will prepare a suitable post or event for you every two months. You will receive a preview 7 days before publication and can make adjustments if you wish.

This allows you to reach your target group regularly even after the trade fair, increase your reach and visibility and generate new leads - without any effort on your part.

Featuring your posts and events in the personalized newsfeed

The personalized newsfeed keeps visitors up to date on their interests throughout the year after the trade fair. Your posts and events are displayed to the right visitors in the newsfeed. In this way, you will always be remembered and position yourself as a relevant provider in the industry.

Inclusion of your posts and events in the updates by e-mail to visitors

Land in visitors' inboxes all year round!

Visitors regularly receive their personal updates by e-mail - even after the trade fair. This means that your posts and events actively reach the right people all year round.

Analytics: Detailed statistics and all contact interactions at a glance 

In your dashboard, you can track how successful your online presence is. To do this, you’ll receive a lead table, detailed statistics, and the ability to benchmark your performance against other exhibitors.

Email Leads & Contacts: In your lead table, you’ll find all visitors who have interacted with you by providing their email address. Under “Contacts,” you can also see which members have reached out to you, where, and when.

Statistics: You will find the following statistics for each post, each event and your profile:

• Impressions: How often was the preview tile displayed to visitors?
• Views: How often do visitors click on the tile and view your posts and events?
• Bookmarks: How many visitors remember your posts and events?
• Links: How often do visitors click on links in your posts and events?
• Leads: How many visitors complete an interaction where they submit contact details to you?
• Inboxes: How many visitors have received your post via email updates?

The statistics allow you to draw valuable conclusions about which of your posts and events are well received by visitors and lead to many interactions.

Lead table: In your lead table, you will find all visitors who have carried out an interaction in which they transferred their contact data to you.

Benchmark: In the benchmarks you can compare your performance in various KPIs with the average and the 5% of exhibitors.

Advanced Lead Insights: See which visitors have interacted with your content or profile, and reach out to them in a targeted way

The advanced lead insights are a game-changer in lead generation. 

In addition to your email leads, you’ll find details in the same lead list about visitors who have interacted with your content or profile:

• Identified leads are logged-in members with public profiles whom you can contact directly through the platform.
• Anonymous leads are logged-in members without a public profile; here, you can see their company and activity level.

You can see how often each member has interacted (to gauge the lead’s interest) and when they last interacted (to understand how recent their interest is).

Use this data to:
- Get to know new leads
- Identify hot leads
- Contact leads
- Compare the data with your CRM or CDP